With more than 2.4 million vehicles sold, Ford expects to retain its title as best-selling vehicle brand in North America in 2013, and has widened its lead over Toyota.
“The great news is that we are not overly reliant on any one segment – we’re seeing double-digit sales growth in cars, trucks and utilities,” said John Felice, vice president, U.S. marketing, sales and service. “The Ford brand has had more retail share growth than any other brand in the country, with our most significant gains coming from import-dominated coastal markets. With 16 launches next year, we’re looking to keep our sales momentum going.”
For the full year in 2012, the Ford brand lead over Toyota totaled 329,677 vehicles. While December sales are not finalized, Ford expects that number to grow substantially. Through November, Ford’s lead over Toyota has widened to 396,041 vehicles.
Ford brand retail sales are up 15 percent through November of this year, compared to 12 percent for the brand overall. The strongest retail sales growth is coming from the traditionally import-dominated western and southeastern regions of the country. Ford retail sales are up 23 percent in the West, while Southeast region sales are up 18 percent.
Ford brand retail sales are expected to surpass 1.7 million vehicles in 2013, which makes this the company’s best retail sales performance in six years. Passenger car retail sales will surpass 600,000 vehicles – the highest volume since 2000. Read the rest of this entry »