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2010 Cadillac SRX Has Largest Gains in Sales and Residual Value in Segment

Sales up 493 percent, projected resale value up 17 percentage points

Since its debut last year, the all-new 2010 Cadillac SRX has posted the largest gains in its segment for both sales and projected resale value, establishing SRX as a leader among mid-size luxury crossovers.

SRX total U.S. sales through May have risen almost 500 percent, compared to the first five months of last year, outselling the Mercedes-Benz M-Class, Audi Q7, BMW X5 and Acura MDX. The average transaction price for the new SRX is more than $2,300 higher than the previous model.

Along with the sales and transaction price increases, SRX’s projected resale value has risen 17 percentage points in the past year, the largest gain in its segment. SRX’s projected resale value after 36 months is 48 percent of the initial purchase price, compared to 31 percent for the previous model, according to the May/June forecast by ALG, an industry benchmark for residual values and depreciation data.

“Cadillac has done all the right things to support higher residual values for the SRX,” said Matt Traylen, ALG’s Chief Economist. “The all new 2010 model is substantially improved, but was launched with a significantly reduced MSRP. This resulted in record low incentive spending for the SRX, lower reliance on fleet sales, a quicker turn time on dealer lots and ultimately a positive impact on brand value.”

The SRX has remained in high demand since its launch last summer, said Kurt McNeil, vice president of Cadillac sales. The 2010 SRX delivered bold design to the fast-growing mid-size luxury crossover segment, he said.

“Residual value is a key indicator of the strength of the new SRX,” McNeil said. “SRX has succeeded by offering distinctive styling, great handling and a host of features that help it stand out in the luxury crossover crowd.”

Offered in all-wheel and front-wheel drive versions, SRX comes standard with a 3.0L direct injected V-6 engine. It has an optional 2.8L turbocharged V-6. SRX’s available features include a cargo management system, pop-up navigation screen, adaptive forward lighting that swivels the headlamps in synch with vehicle steering, integrated hard drive for audio storage and pause-and-replay radio and a dual-screen system for rear entertainment.


2010 Vehicle Satisfaction Awards

National Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck.

AutoPacific announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.

“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”

AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.

“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”

The vehicle – car or truck – registering highest overall satisfaction in 2010 is the all new Suzuki Kizashi. The Kizashi scored 99 points above the industry average to place first among all 2010-model year vehicles in AutoPacific’s survey. “This is an amazing win for Suzuki,” said Peterson, “The Kizashi is Suzuki’s most important vehicle, and this performance in our research is exceptional.” The truck or SUV with the highest overall satisfaction score is the Lincoln MKT, scoring 94 points above industry average.

At the manufacturer level, multiple top-ranked award winners are: Ford with five wins, General Motors, Honda, Nissan and Toyota with three wins each.

“As we cautiously emerge from this economic crisis, new vehicle buyers are being especially careful, and the data we’ve analyzed for the Vehicle Satisfaction Award will help this year’s customers make wise purchase decisions,” says Peterson.

Top 2010 model year performers are:

HIGHEST SATISFACTION PREMIUM BRAND: Cadillac

HIGHEST SATISFACTION POPULAR BRAND: Buick

PASSENGER CARS:
Premium Luxury Car Lexus LS
Aspirational Luxury Car Hyundai Genesis
Luxury Mid-Size Car Nissan Maxima
Large Car Ford Taurus
Premium Mid-Size Car Honda Accord
Mid-Size Car Suzuki Kizashi
Premium Compact Car Volkswagen GTI
Compact Car Nissan Cube
Economy Car Honda Fit
Sports Car Porsche 911
Sporty Car Chevrolet Camaro
Hybrid Car Mercury Milan Hybrid

LIGHT TRUCKS:
Heavy Duty Pickup Dodge Ram HD
Large Light Duty Pickup Ford F-150
Compact Pickup Honda Ridgeline
Luxury Sport Utility Cadillac Escalade
Large Sport Utility Ford Expedition
Premium Mid-Size Sport Utility Nissan Pathfinder/Toyota 4Runner
Mid-Size Sport Utility Dodge Nitro
Premium Luxury Crossover Lincoln MKT
Luxury Crossover SUV Lexus RX
Large Crossover SUV GMC Acadia
Premium Mid-Size Crossover SUV Ford Edge
Mid-Size Crossover SUV Ford Escape
Compact Crossover SUV Hyundai Tucson
Minivan Honda Odyssey
Hybrid Truck Lexus RX400h Hybrid


Cadillac CTS-V Sport Wagon show car debuts at the New York Auto Show

Cadillac unveiled the CTS-V Sport Wagon show car, foreshadowing the next addition to its V-Series performance line. It combines the performance and luxury of the landmark CTS-V Sport Sedan with the dramatic design of the CTS Sport Wagon.

“The CTS-V Sport Wagon is a natural extension of both the V-Series and the CTS lineup, offering an uncompromising performance car to enthusiasts who want the extra room of a wagon,” said Don Butler, vice president for Cadillac marketing. “The V-Series Sport Wagon is another hallmark of the dramatic presence and power of Cadillac vehicles.”

The exterior is finished in Midnight Silver, first seen on the Cadillac Sixteen Concept, and accented by lustrous Liquid Silver-finished wheels and a black chrome finish on the grille’s mesh insert. The rear fascia, upper spoiler and center high-mounted stop lamp are also unique to the show car.

Inside, the CTS-V Sport Wagon show car is trimmed in exclusive black leather with Alcantara accents. The upper section of the instrument panel and upper door panels are covered in the same premium leather, accented with midnight Sapele wood, while the microfiber material and stitching is applied to the lower door panels, pillars, console lid, headliner and steering wheel center. The show car features fine-grain black leather-trimmed Recaro seats with Alcantara seat inserts. The seat inserts are divided in the center and accented with dark gray stitching, while the V-series logo is laser etched into the seatbacks. Obsidian Black accents grace the center stack, console, steering wheel and door panels.

The show car’s bespoke color and trim elements hint at the potential direction of color and trim in future Cadillac models. These elements are not yet intended for production, but represent Cadillac’s desire to gauge customer reaction to new color and trim options.

Production CTS-V Sport Wagon

The CTS-V Sport Wagon will go into production in late 2010, with initial sales in North America, followed by export markets including Europe and the Middle East. The new model rounds out the V-Series offerings, which include all variants of the CTS family’s sedan, coupe and sport wagon body styles.

Like its sedan and coupe stable mates, the CTS-V Sport Wagon is powered by a supercharged 6.2L V-8, which delivers 556 horsepower (415 kW) and is backed by either a six-speed manual transmission or a six-speed automatic. A suite of technical and performance elements complement the powertrain, including Magnetic Ride Control, Brembo brakes and Michelin Pilot Sport PS2 performance tires mounted on 19-inch forged aluminum wheels.

Like the other CTS V-Series models, the Sport Wagon incorporates a unique grille that doubles front-end airflow to help enable its high-performance capabilities. It is also visually identified by an aggressive front fascia and raised center section of the aluminum hood that provides clearance for the supercharger. It rides on 19-inch forged aluminum wheels available in painted or polished finishes.

The rest of the exterior carries the dramatic design of the new CTS Sport Wagon; the details of which include:

– Signature V-shaped deck and tailgate motif
– Large, vertical taillamps with light-pipe technology
– Power-opening liftgate (via key fob or in-vehicle button)
– CHMSL-integrated roof spoiler
– Integrated roof load management system with available cross bars for a seamless appearance
– Cargo management system with adjustable in-floor containment
– Available panoramic UltraView sunroof.

At the rear is a pair of 3-inch (76 mm) chrome exhaust outlets, which caps a performance dual-exhaust system made of high-grade stainless steel that will maintain a lustrous appearance longer than ordinary stainless.

Of course, cargo capability is a hallmark of wagons and the V-Series Sport Wagon delivers with 25.4 cubic feet (720 liters) of space behind the rear seats and 58 cubic feet (1,644 liters) with the seats folded – virtually doubling the available space of the sedan.

Supercharged performance

The 6.2L supercharged V-8 engine powers the CTS-V Sport Wagon – the same acclaimed engine found in the V-Series Sedan and Coupe models. Rated at 556 horsepower (415 kW) and 551 lb.-ft. of torque (747 Nm), it is the most powerful engine offered in Cadillac’s history.

The engine features an intercooled Eaton Twin Vortices Series(TM) (TVS(TM)) supercharger. This unique supercharger design employs twin four-lobe rotors, twisted 160 degrees. Typical superchargers feature three lobes twisted 60 degrees. The fourth lobe and added twist, when combined with unique air inlet and outlet ports, create smoother, more efficient airflow into the engine. In addition to improved overall efficiency, this supercharger has superior noise and vibration characteristics compared to more ordinary designs.

A pair of six-speed transmissions is offered in the CTS-V Sport Wagon – a Tremec TR6060 six-speed manual with a dual-disc clutch and a Hydra-Matic 6L90 six-speed automatic with steering wheel-mounted shift controls. The steering wheel-mounted controls require no shift lever movement and allow immediate tap up/tap down gear selection. Performance Algorithm Shifting provides the automotive transmission with a performance-oriented shift pattern during sustained high-performance driving. As with many Cadillac models, the driver needs only to slide the shifter into the manual “gate” to put the transmission into a performance mode.

Torque is channeled through the six-speed transmissions to a high-performance rear axle that features a limited-slip rear differential within a cast iron housing for greater thermal management and asymmetrical half-shafts to smoothly manage the supercharged engine’s incredible torque. The unique design includes alternately sized half-shafts that also help dynamically balance the oscillation of torque from side to side, effectively eliminating “power hop.”

Magnetic Ride Control

The V-Series achieves exceptional levels of road-holding performance, but also maintains the poise of a luxury car in “regular” driving conditions. The technical enabler of this dual-mode driving character is Cadillac’s landmark Magnetic Ride Control. It is standard on the CTS-V Sport Wagon and is the world’s fastest-reacting suspension technology. It uses shocks controlled by advanced magneto-rheological technology, rather than mechanical valves, to greatly accelerate response time and precision.

Electronic sensors at all four wheels literally “read the road” every millisecond, making constant adjustments to damping to create virtually instantaneous and extremely precise control of body motions. This is of particular benefit for a high-performance car because it helps keep the car very composed during hard cornering, acceleration, braking and other dynamic maneuvers.

The Magnetic Ride shocks also enable a broader range of damping control to optimize the ride and handling for all driving conditions. In the CTS-V Sport Wagon, an extra measure of control is offered, with two selectable modes (Tour and Sport), enabling the driver to tailor the suspension for grand touring or more spirited performance driving.

Cadillac pioneered Magnetic Ride Control, bringing it to production first in 2002, following decades of research on magneto-rheological science. Today, the technology appears only on a short roster of the world’s most elite vehicles, including Cadillac V-Series models, the Escalade luxury SUV and the STS and DTS luxury sedans.

Brembo brakes and Michelin Pilot Sport PS2 tires

The CTS-V Sport Wagon incorporates sophisticated braking and tire systems, in partnership with two companies renowned for high-performance technology: Brembo and Michelin. Brembo brakes are at all four corners and include powerful, six-piston calipers in the front and four-piston calipers in the rear.

Large vented rotors enable strong initial braking force while optimizing heat resistance and eliminating fade. The brake rotors from Brembo are manufactured with “dual-cast” technology that combines cast iron and aluminum, resulting in superior performance and weight reduction.

The CTS-V Sport Wagon also includes an electric parking brake, which allows for optimal dead pedal placement, which is important for high-performance driving.

Michelin partnered with Cadillac engineers to develop an exclusive Pilot Sport PS2 tire specifically engineered for the CTS-V. The tires support high levels of grip in track conditions, while also affording excellent performance on the road.

Comfort, style and technology

The interior of the CTS-V Sport Wagon is shared with the sedan, including streamlined instrumentation, LED lighting and hand-cut-and-sewn accents.

The CTS-V Sport Wagon production model will come standard with performance seats featuring perforated sueded microfiber inserts designed to hold the driver and front passenger in place during cornering. Recaro performance driving seats are optional and provide excellent support for spirited driving. These 14-way adjustable performance seats include pneumatic bolster controls in the seat cushions and backrests.

Complementing the performance seating are a thick steering wheel and a gauge package designed for easy, at-a-glance reference during performance driving. Large instruments have bold readouts, including an LED-lit “tracer” function in the tachometer that flashes as the engine nears the red line. The gauge layout includes a boost gauge and a lateral acceleration display.

Obsidian Black accents grace the center stack, console, steering wheel and door panels. The production steering wheel and shifter are available in Alcantara, providing the luxurious character of suede. These accents are elegant to the touch and aid the driver during support high-performance driving. Just like every CTS, the V-Series includes a hand-stitched instrument panel, door trim and center console.

Leading-edge infotainment features extend to the V-Series. Standard features include an advanced navigation system with a deployable screen, Bose 5.1 digital surround audio, factory-installed Bluetooth phone integration and a 40-gigabyte hard drive that allows the customer to store a large library of music files. The system uploads files via a USB port or the in-dash DVD/CD drive and allows stored tracks to be searched and selected through the radio controls.


Cadillac plans new start in Europe

CTS Coupe celebrates European premiere at the Geneva Motor Show

CTS-V Coupe to follow late in 2010 – New SRX and CTS Sport Wagon will be available this summer

A newly created organization, Cadillac Europe, will be established to manage import, distribution and marketing of a selected range of Cadillac models specified for the European markets. The vehicles will be retailed through a fully authorized Cadillac sales and service network in key European markets. Specific details will be announced at a later date.

“Europe is an important market for Cadillac,” said Bryan Nesbitt, Cadillac general manager. “Re-establishing distribution of our premium offerings is good news for those who seek import exclusiveness.”

At the Geneva Motor Show, Cadillac presents the CTS Coupe for the first time in Europe. Slated to arrive in North American Cadillac showrooms this summer and this fall in Europe, the CTS Coupe is a new luxury sports coupe designed to become the visual centerpiece of the brand’s revised lineup.

The Coupe is a classic 2+2 layout bolstered with advanced technology, such as a rear-view camera system and a performance-oriented suspension, combined with rear-wheel or all-wheel drive.

The Coupe joins the CTS Sport Sedan, the 556-horsepower (415 kW) CTS-V and new CTS Sport Wagon as the foundation of Cadillac’s lineup. A high-performance V-Series edition of the Coupe will also be released this year.

In Geneva, Cadillac will also exhibit the new CTS Sport Wagon, CTS Sport Sedan and the range-topping CTS-V. The new CTS Sport Wagon will be available as of model year 2011, while the CTS Sport Sedan and the CTS-V are available now. Additionally, Cadillac will present the new SRX, a midsize luxury crossover, featuring a completely new design combined with an efficient, high-technology engine. The new SRX goes on sale in Europe with model year 2011.

The Cadillac Escalade Hybrid will also be shown in Geneva. The Cadillac Escalade Hybrid is the first full-size luxury SUV worldwide featuring the fuel-saving Two-Mode Hybrid System. This vehicle offers more than 40-percent fuel consumption reduction in city driving and dramatically reduced exhaust emissions, while offering all the advantages of a spacious luxury SUV.

Two-Mode Hybrid technology can operate the vehicle solely on battery-electric power during idling or low-speed driving situations. The permanently all-wheel-driven Escalade Hybrid also incorporates Active Fuel Management technology that enables the 6.0L V-8 engine to operate on only four cylinders in certain driving conditions to save fuel.

Source: General Motors


2010 North American Car and Truck of the Year winners announced

A jury of 49 veteran automotive journalists has selected the Ford Fusion Hybrid as the 2010 North American Car of the Year and the Ford Transit Connect as the 2010 North American Truck of the Year.

It was only the third time in 17 years that one automaker has won both awards. Honda won both awards in 2006 and General Motors won both in 2007.

The awards are unique because — instead of being given by a single media outlet — they are given by automotive journalists from the United States and Canada who represent magazines, television, radio, newspapers and web sites.

The awards are designed to recognize the most outstanding vehicles of the year based on factors that include innovation, design, safety, handling, driver satisfaction and value for the dollar.

There were three car finalists: The Ford Fusion Hybrid got 241 points, the Volkswagen Golf/TDI/GTI got 146 and the Buick LaCrosse got 103.

There were three truck finalists: The Transit Connect had 213 points and beat the Chevrolet Equinox with 183 points and the Subaru Outback with 94.

Juror Csaba Csere said, “Though not the first hybrid on the market, or even the second or third, The Fusion Hybrid is simply the best one ever built. In addition to delivering terrific mileage, it looks and drives like a regular car — and a very good one indeed.”

Jim Mateja, of the Chicago Tribune, said, “A U-Haul that fits in your garage. Holds people and soooo much of their stuff — bikes, snowmobiles, lawn mowers, skis, tents, boats, ladders, furniture, you name it. Defines multi-purpose and boasts a reasonable price even when you add side and rear windows and back seat.”

To be eligible, vehicles must be “all-new” or “substantially changed” from the previous model. This year the jury considered more than 50 vehicles and finally focused on 16 cars and 10 trucks.

Michelle Collins, Vice Chairman Automotive at Deloitte LLP, was responsible for counting the ballots, which jurors sent directly to the accounting firm. The winners were kept secret until today at a news conference at the North American International Auto Show in Detroit.

At that news conference Ms. Collins handed over the car and truck envelopes to Tony Swan, a member of the awards organizing committee and a senior editor at Car and Driver magazine. Mr. Swan announced the winners.

Last year the North American Car of the Year was the Hyundai Genesis and the North American Truck of the Year was the Ford F-150.

This is the 17th year of the awards, which are funded exclusively by the jurors. During that time:

* Domestic automakers have won North American Car of the Year nine times. Japanese automakers have won three times. European automakers have won four times. A Korean automaker has won once.

* Domestic automakers have won North American Truck of the Year 11 times. Japanese automakers have won four times. European automakers have won twice.

Here are the vehicles on which the jurors voted:

2010 North American Car of the Year nominees:
BMW 335d
Buick LaCrosse
Cadillac CTS Sport Wagon
Chevrolet Camaro
Ford Fusion
Ford Fusion Hybrid
Ford Taurus/Taurus SHO
Honda Insight
Kia Soul
Mazda3/MazdaSpeed3
Mercedes-Benz E-Class
Porsche Panamera
Subaru Legacy
Suzuki Kizashi
Toyota Prius
Volkswagen Golf/GTI/TDI

2010 North American Truck of the Year nominees:
Acura ZDX
Audi Q5
Cadillac SRX
Chevrolet Equinox
Ford Transit Connect
Honda Accord Crosstour
Land Rover LR4
Lincoln MKT
Subaru Outback
Volvo XC60

More information on the awards — including the names of jurors as well as previous finalists and winners — is available at: www.northamericancaroftheyear.org.


How to drive like the MAD MEN: Top 10 Cars of the MAD MEN Era

Hagerty Picks Stylish, Sophisticated Collector Cars that Epitomize the Don Draper Lifestyle

Since its premiere in 2007, the popular AMC show “MAD MEN” has renewed an interest in the sophisticated lifestyle of the early 1960s. For professionals of this era, the ultimate sign of success was a new car.

Hagerty, the country’s leading provider of collector car insurance, has put together its picks of the collector cars that the most powerful and influential professionals of the MAD MEN era would have driven.

“Collector cars are a unique way to show off your sense of style and express your personality,” said McKeel Hagerty, CEO of Hagerty. “The early ’60s especially were an era when quality products and cutting-edge design still ruled in America. The ten cars on our list are great examples of the understated and sophisticated design style of this period, and their solid value today makes them a smart way to capture the essence of MAD MEN era.”

Below are Hagerty’s picks of “How to Drive like the MAD MEN: Top 10 Cars of the MAD MEN Era.” The leading collectible car price guide, Hagerty’s Cars that Matter, has determined approximately what each vehicle is valued at today.

1. 1963 Buick Riviera ($28,000-$36,100): When Cadillac decided against producing the Riviera, Buick enlisted McCann Erickson ad agency to convince GM brass that the car should be a Buick. GM styling chief Bill Mitchell drew inspiration from Rolls-Royce and Ferrari. Owners knew the value of a powerful, yet beautifully understated car with plenty of room for the mistress and weekend’s luggage. And the iconic 1963 Riviera certainly filled the bill.
2. 1963 Corvette Sting Ray ($61,000-$74,000): The 1963 Corvette was perhaps the last truly elegant Corvette before the muscle car era arrived with all its ducts and scoops. A man could “expect a subtle, extra measure of attention and respect” by arriving in such a potent machine.
3. 1961-63 Ford Thunderbird ($35,000-$45,000): With the 1955 Thunderbird, Ford introduced Americans to the concept of a personal luxury car. By the early sixties, the boys from Dearborn had perfected the notion. Big power, big comfort, “suddenly, you’re in Thunderbird Country.”
4. 1961-63 Lincoln Continental Sedan ($18,000-$24,000): Conceived just before the beginning of the design-by-committee era, Elwood Engel’s magnum opus was the last mass-produced automobile to be designed by a single man. A 1963 print ad showed the Continental, with doors open in welcome. Below, the tagline stated: “For 1963, we have enlarged your private world and provided you with added power.”
5. 1961 Chrysler 300G ($59,000-$67,000): The G’s styling was unabashedly 50′s. But with up to 400 horsepower available and one of the best suspension and brake packages available, the big Chrysler was more than met the eye. Though outwardly traditional, its looks concealed inner fury.
6. 1963 Studebaker Avanti ($23,000-$31,000): Studebaker was among the last of America’s independent automakers. Styled by a team led by famed industrial designer Raymond Loewy, the Avanti was Studebaker’s last gasp. A Hail Mary Pass of a European-style GT, the Avanti was a lasting icon of an era when the fiercely independent were heroes. While Studebaker succumbed to a creeping death, Avanti production continued
into the 1980s.
7. 1962-63 Cadillac Coupe De Ville ($14,000-$20,000): No list of great 1960s cars is complete without a Cadillac. The Coupe De Ville was a neon sign announcing the “arrival” of a top executive. Young businessmen did not want or even yearn for a new Cadillac, they aspired to one.
8. 1962-64 Studebaker Gran Turismo Hawk ($27,000-$32,000): Although Studebaker went out of business in 1966, it wasn’t because their products lacked style. The GT Hawk was fast, elegant, and understated.  Though larger and more staid than its Avanti stable mate, the Hawk was still a bold statement of independence.
9. 1963 Buick Electra 225 ($13,000-$19,000): Though it was built by GM’s “near luxury” division, the Electra 225 carried plenty of prestige.  Four vents on each front fender indicated Buick’s largest available engine and the big 401 cubic-inch V8 provided enough power to make even Cadillac owners think twice. Though not as flashy as the Cadillac, the Buick was grace and style made manifest.
10. 1963 Ford Galaxie XL Convertible ($31,000-$36,000): If the world or even the solar system simply wasn’t big enough, there was the Galaxie.
With a whopping 119″ wheelbase the Galaxie convertible wasn’t a car you wanted to parallel park in Manhattan. Which is why the French invented valet parking. True story, sweetheart.

Source: Hagerty Insurance Agency, Inc.