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Toyota and GM lose ground with consumers in February 2010

Hyundai, Kia and Ford Accelerate on Cars.com as Longtime Market Leaders See Declining Interest

Amidst concerns over the Toyota recall, interest in several of the brand’s popular models declined sharply in February on Cars.com. According to the most recent Cars.com Consumer Search Index, which tracks the fluctuation of consumer contact with dealers originating from the site, 6 of the top 10 decreases were for Toyota models including Rav4, Corolla, Camry, Highlander, Prius and FJ Cruiser. GM rounded out the top ten decreases, with four models experiencing sharp declines in consumer interest – Sierra 1500, Corvette, Tahoe and Equinox.

The Korean manufacturers Hyundai and Kia benefited directly from Toyota’s troubles. Interest in the new Hyundai Sonata, Hyundai Tucson and the Kia Sorento skyrocketed in the month of February according to Cars.com. In addition to the two Korean manufacturers, Ford continued its strong performance on the site which has helped propel the manufacturer past GM in terms of total sales for the first time since 1998.

The Hyundai Sonata topped Cars.com’s list of new cars experiencing the largest increase in consumer contacts to dealers, with a whopping 106 percent increase. The Sonata was followed by the Hyundai Tucson at 83 percent and the Kia Sorento at 69 percent. Ford also had three cars in the top 10. The new Fusion, Escape and F-150 ranked 6th, 7th and 8th respectively.

The Toyota Sienna, which wasn’t part of the recall and received positive reviews on Cars.com for its recent redesign, surprisingly bucked the trend and ranked 4th out of the 10 vehicles experiencing the largest increase in consumer contacts to dealers.

“The aggressive marketing efforts on the part of Hyundai and Kia are working when it comes to generating interest among car shoppers,” said Cars.com Editor in Chief Patrick Olsen. “It’s nothing short of surprising to see the activity that the new Toyota Sienna has generated, considering all the turmoil surrounding the automaker’s recalls.”

Cars.com Consumer Search Index – February 2010:

February Movers// % Increase in Consumer Contacts to   Dealers
Hyundai Sonata 106%
Hyundai Tucson 83%
Kia Sorento 69%
Toyota Sienna 30%
Honda Odyssey 19%
Ford Fusion 15%
Ford Escape 11%
Ford F150 10%
Honda Civic 9%
Chevrolet Camaro 7%

February Losers// % Decrease in Consumer Contacts to   Dealers
GMC Sierra 1500 51%
Toyota RAV4 50%
Toyota Camry 38%
Toyota Corolla 37%
Toyota Highlander 37%
Chevrolet Corvette 35%
Toyota Prius 34%
Chevrolet Tahoe 33%
Chevrolet Equinox 28%
Toyota FJ Cruiser 25%


New Mustang with new powertrains in high demand

The new 2011 Ford Mustang with all-new powertrains has three times more orders than the 2010 model in its first month, and half of all nationwide orders are for the car’s class-leading 30 mpg 3.7-liter V-6 engine.

“Fuel economy ranks among the top two reasons people choose vehicles,” said Steve Ling, North America Car Marketing manager. “With the 2011 Mustang lineup, we’ve found a way to offer even better fuel efficiency for V-6, GT and even Shelby GT500 performance drivers – while improving performance. And consumers are responding.”

Nearly 11,000 Mustangs have been ordered since order banks opened in late January.

Fifty percent of the 2011 Mustang orders are for V-6 models, which feature a new, high-performance, all-aluminum Duratec 3.7-liter dual overhead-cam (DOHC) Twin Independent Variable Cam Timing (Ti-VCT) engine. This new engine delivers 305 horsepower and an expected best-in-class EPA fuel efficiency of 30 mpg on the highway – a 25 percent improvement versus the 2010 model.

2011 Mustang V-6 order levels are up 19 percent versus the new 2010 model orders.

“The new engine transforms Mustang,” Ling said. “Everything people love about the car lives on, and now under the hood is a V-6 engine that uses premium technology to deliver the power, the feel, the fuel efficiency, even the sound of the best sports cars in the world.”

A first-ever Mustang Club of America (MCA) Special Edition package available on V-6 models generated three times more orders than expected. Plus, “take rates” on the California Special series – which is available on the Mustang GT and harkens back to the original 1968 feature vehicle – are triple the expected rates.

2011 Mustangs also are being equipped with record levels of technology. Navigation is specified on 18 percent of orders. High-intensity discharge (HID) headlamps are on 26 percent of vehicles. Rear-view cameras are on 10 percent – all up from 2010.

For the 2011 model, 41 percent of orders are for Mustang GTs.

The Mustang GT’s modern 5.0-liter four-valve, Ti-VCT V-8 engine delivers 412 horsepower and 390 ft.-lb. of torque. At the same time, fuel economy of 25 mpg highway is projected to be better than the previous model and unsurpassed in the segment.

Approximately 9 percent of the 2011 Mustang orders are for Shelby GT500 models, which are powered by an all-new aluminum-block 5.4-liter supercharged V-8 engine. This produces 550 horsepower and 510 ft.-lb. of torque, a 10 horsepower increase versus the 2010 model. The engine also is 102 pounds lighter than its predecessor, delivering a better power-to-weight ratio, improved fuel economy, acceleration, handling and steering precision.

“Mustang is ready for a new generation of buyers,” Ling said. “With new high-tech and fuel-efficient engines, class-leading connectivity and infotainment options as well as signature style and performance, Mustang is poised to continue its legacy as America’s favorite sports car.”


2011 Ford F-series Super Duty leads heavy-duty trucks in capability, now fuel economy, too

The new 2011 Ford F-Series Super Duty delivers the most heavy-duty truck horsepower. Top torque. Industry-best towing capability and payload. Fuel economy leadership. In short, the new Super Duty delivers leadership in every feature that matters to heavy-duty truck customers.

With Ford-built diesel and gas powertrains, the all-new Ford Super Duty dominates the competition in payload, conventional towing, fifth-wheel towing and gross combined weight rating in both pickups and chassis cabs. Diesel engines account for 65 percent of the Super Duty sales, with gas engines making up the remaining 35 percent.

The new 6.7-liter Power Stroke V-8 turbocharged diesel – designed, engineered and built by Ford – delivers class-leading fuel economy as well as best-in-class 390 horsepower and 735 ft.-lb. of torque – that’s 75 ft.-lb. more than its nearest competitor in the market today. Plus, the new Super Duty fuel economy improvement averages 18 percent better for pickup models and up to 25 percent for chassis cab versus the outgoing Super Duty.

Significantly improved torque – 85 ft.-lb. more than the current 6.4-liter Power Stroke diesel – is good news for the nearly 97 percent of Super Duty customers who tow and helps the 2011 Super Duty deliver class-leading towing capability of 26,400 pounds with the F-550 chassis cab. The 2011 Super Duty also has class-leading payload capability of 6,520 pounds.

“Having best-in-class numbers is powerful, but the real payoff is how those numbers deliver for our customers,” said Mark Fields, Ford president of The Americas. “For 33 years, F-Series has been the No. 1-seller in America because we listen to our customers. With Super Duty, they’ve told us how they use their trucks to tow, and on the new truck, we focused on delivering best-in-class towing capability for them with new powertrains that deliver best-in-class power and best-in-class fuel economy.”

Built to last, just the way customers like

During the Super Duty’s development, engineers put more than 10.3 million equivalent test miles on the new diesel engine, including extreme road and weather conditions. The new Power Stroke diesel is the most-tested Power Stroke ever, incorporating the most rigorous engine tests found in Ford globally.

Extensive CAD (computer-aided design) and CAE (computer-aided engineering) work was completed to identify any potential challenges before hardware was created, which not only is time-efficient but also helps ensure quality at the outset.

Customer data, including driving styles, road types and vehicle usage (towing and payload), also played a key role in developing the testing program that best replicated Super Duty use.

Components were tested in the laboratory with a regimen designed to exceed what even the most extreme-use customer might dish out. Engines literally ran continuously for hundreds of hours. Engines were started in below-zero temperatures more than 2,600 times. Plus, laboratory tests simulated 10 years of use in arctic conditions.

B20 compatibility added for 2011 model year

The strict testing work also ensured the new engine is B20 compatible, which allows customers another fueling option that uses blends of up to 20 percent biodiesel and 80 percent petroleum diesel. Because biodiesel fuel varies in quality in the U.S. and Canada, durability testing cycles were run on multiple blends of the fuel to ensure the robustness of the system. This is especially important to the agricultural industry, where biodiesel is often the preferred fuel.

“These tests give us the full spectrum of Super Duty customers – from those who run their trucks at maximum power with a maximum load for long periods to those who use them more in a start-stop mode,” said Ed Waszczenko, lead engine durability engineer.

Finally, a battery of in-vehicle, real-world tests validated the work done in the laboratories. The 2011 F-450 Super Duty, for example, can tow a 24,400-pound trailer up a 6 percent grade at 47 mph, which is more than 50 percent faster than the outgoing product. The F-450 and F-550 have no competitors in the marketplace.

“That’s the difference between trucks passing you, or you passing trucks,” said Chris Brewer, Super Duty chief engineer.

Class-leading capability

Growing Super Duty’s heavy-truck leadership legacy, the 2011 F-250 and F-350 pickup trucks have best-in-class conventional towing and payload capability. The F-250 and F-350 single-rear-wheel model can tow up to 14,000 pounds with payloads of 4,050 pounds and 4,600 pounds, respectively.

In addition, the F-350 dual-rear-wheel model delivers best-in-class conventional towing of 16,000 pounds and fifth-wheel towing of 21,600 pounds as well as best-in-class payload of 6,520 pounds. With chassis cab sales accounting for up to 25 percent of the Super Duty mix, the leadership towing capability of the F-550 fifth-wheel hitch is notable: 26,400 pounds.

The improved torque also enables the driver to hold a higher gear longer, which helps with highway fuel economy. “This prevents transmission ‘gear hunting,’ and lets you stay in gear longer before downshifting, ultimately saving fuel,” Brewer said.

Quietest Power Stroke ever

In addition to its capability, the new 6.7-liter Power Stroke V-8 has the lowest NVH (noise, vibration and harshness) in the class with a notably quieter, more refined sound than ever. Improvements to the combustion system, structural integrity of the compacted graphite iron block and the single turbocharger mounted to the engine block account for many of the NVH improvements.

Specific design upgrades were made to both the piston and the piston bowl to optimize the combustion process, which features a two-stage combustion event instead of a single-injection event. Single-injection events can cause harsh, sudden and loud combustion. On the 2011 Super Duty, a starter or pilot injection of fuel begins the combustion process before the main injection.

The result is smoother combustion and a more refined sound for the customer. When at idle, two pilot injection events are used to make the firing process even smoother and aid in quietness.

The “ticking” of the high-speed injectors also is quieted by specially designed covers on the engine. Mounting the turbocharger from the center housing directly to the block provided several advantages as well in terms of NVH.

“When turbochargers vibrate, it can lead to other parts of the vehicle, such as the exhaust system, vibrating,” said Adam Gryglak, chief diesel engineering manager. “So when the turbocharger vibrates a lot, the exhaust system vibrates too, and that’s disturbing to the customer. Bolting the turbocharger directly to the block eliminates that concern.”

Using one turbocharger, instead of two operating in series or sequentially, helped resolve some NVH challenges as well. The single turbocharger eliminates air-handling noises – the whooshes – typically heard when the engine switches from one turbo to the next. Also, the single turbocharger has ball bearings that pilot the shaft in the turbo, eliminating the potential for the shaft of the turbocharger to gyrate in its housing, another potential NVH issue.

Other improvements include the addition of two resonators in the intake system as well as a third resonator near the air cleaner. These additions made it possible to tune the diesel intake system to the desired sound.

New gas engine leads in torque, horsepower and fuel economy

The 2011 Super Duty features a new, more powerful and efficient standard gasoline engine that also delivers class-leading numbers. The new 6.2-liter V-8 gasoline engine produces 405 ft.-lb. of torque (at 4,500 rpm) and 385 horsepower (at 5,500 rpm) on regular gasoline. These numbers represent an increase of 40 ft.-lb. of torque and 85 horsepower versus the current 5.4-liter V-8. The new engine also is E85 compatible.

Already cementing its ‘Built Ford Tough’ status

Nearly all the components of the 2011 Super Duty 6.2-liter V-8 are shared with the 6.2-liter V-8 engine found in the 2010 F-150 SVT Raptor, a purpose-built, high-performance off-road truck versatile enough to take on the most challenging desert adventures as well as daily commutes.

In November 2008, the 6.2-liter Raptor R not only survived its first grueling Baja 1000, it earned a podium finish.

Testing on the 6.2-liter V-8 included running multiple engines for more than 500 hours at peak torque and peak horsepower as well as customer-correlated 1,000-hour road load tests to ensure dependability for even the toughest Ford F-Series Super Duty customer.

“Having two outstanding powertrains to choose from is a real win-win for Super Duty customers,” said Doug Scott, truck group marketing manager. “Both Ford’s new diesel and new gasoline engines deliver the ‘and solution’ – best-in-class horsepower, torque and fuel economy.

“Leadership in areas that matter most to customers will help ensure the 2011 Super Duty will continue to be the undisputed leader in full-size pickup towing, payload and capability.”