Car Blog

The 2011 Ford Fiesta is the first mini-car to earn a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS) since the introduction of a new roof strength test. The award applies to vehicles built after July 2010. The Fiesta is the eighth Ford Motor Company vehicle to earn the Institute’s top designation – breaking a tie with Toyota for the most “Top Safety Picks” of any automaker.

Fiesta’s extensive use of high-strength steels, Trinity front crash structure, Side Protection And Cabin Enhancement (SPACE) Architecture® and advanced airbag technologies helped the car perform well in IIHS testing. Fiesta’s energy-absorbing body structure is optimized for strength and stiffness and designed to absorb and redirect crash forces away from the passenger compartment. Plus, it features the most standard airbags in its segment, as well as standard electronic stability control – a must-have feature for Top Safety Pick eligibility.

“Fiesta is proof that a small car can deliver big safety, and earning a Top Safety Pick further demonstrates Ford’s commitment to providing all of our customers with world-class crash protection,” said Sue Cischke, Ford’s group vice president of Sustainability, Environment and Safety Engineering. “Fiesta combines rigidity and more airbags – smartly deployed – than its competition, as well as standard stability control.” Read the rest of this entry »

Sales of Ford Edge, which arrived on the market in late 2006, hit 400,000 this weekend – more than any midsize crossover vehicle during the same period.

Also this past weekend, the new 2011 Ford Edge began shipping from Oakville Assembly Complex in Ontario to dealerships across the United States and Canada.

“Edge competes in one of the fastest-growing and most fiercely competitive segments in the industry,” said Amy Marentic, Ford’s Crossover Group Marketing Manager. “Still, Edge is growing sales at an incredible rate.”

As of July, Edge sales for the year were up 33 percent over last year – more than double the overall industry sales.

In 2006 when Edge was introduced, the midsize crossover segment accounted for 4.3 percent of the retail industry. Last year, that number grew to 9.5 percent. And this year, it’s expected to top 11 percent, making the segment the same size as full-size pickups and more than sports cars.

Now comes the new 2011 Ford Edge with three new powertrains, bold new styling, improved driving dynamics and industry-leading MyFord Touch technology.

“Edge defined the crossover segment when it was launched in 2006. Ford has taken a great vehicle and made it even better,” Marentic said. “The new Edge promises to take the segment to an all-new level.”

The 2011 Ford Edge SEL and Limited, which account for about 80 percent of all Edge sales, have EPA-estimated fuel economy of 19 mpg city and 27 mpg highway (front-wheel drive), which is unsurpassed in each category among V6 competitors. Read the rest of this entry »

The all-new Ford Explorer is more than just the new fuel economy class leader in the midsize SUV segment. The reinvented Explorer, which arrives later this year, also sets a new benchmark for sustainability in the SUV segment due to an increased use of renewable and recycled content, such as parts made from steel left over from F-150 production.

The new Explorer also leverages Ford’s industry-leading use of bio foam and recycled fabric in its interior. These and other eco-improvements help make Explorer 85 percent recyclable.

“Ford has made tremendous strides, not only in improving fuel economy in the new Explorer, but also in using more environmentally friendly materials,” said Jim Holland, chief nameplate engineer. “By offering better fuel efficiency in an overall greener package, we’re offering our SUV customers an appealing and sustainable product.”

Explorer’s eco-advantage

Ford is minimizing waste by making Explorer’s noise-dampening fender baffles, which fit between the vehicle’s outer shell and its inner structure, from steel left over after stamping the door openings out of F-150 body sides. The reuse allows Ford to reduce its use of virgin steel by an estimated 119 tons for one year of production. Using less virgin steel also reduces CO2 emissions by approximately 119 tons – about the same amount emitted by a midsize car driving the circumference of the earth 14 times.

The Explorer interior also incorporates sustainable materials to lessen its environmental impact. Explorer uses 25 percent recycled fiber in its interior fabrics, including seat upholstery, bolster and carpeting. The use of recycled fiber instead of virgin fiber results in an estimated 20 percent reduction in energy consumption, 17 percent waste elimination and 14 percent reduction in CO2 emissions for the Explorer’s seating materials.

The new Explorer is the latest Ford vehicle to feature 40 percent soy polyurethane foam in seat cushions and seatbacks. Ford remains committed to using the bio-based material in nearly 100 percent of its North American vehicle lineup by the end of the year.

Soy foam has helped Ford reduce its annual petroleum oil usage by more than 10,500 barrels, and is up to 24 percent more renewable than petroleum-based foam. The use of soy foam also has helped Ford reduce its carbon dioxide emissions by 11 million pounds – the annual equivalent of 965 typical American households. Read the rest of this entry »

Ford Motor Company’s researchers are developing advanced crash avoidance systems that use wireless and GPS technologies to help vehicles communicate with each other in traffic and help drivers avoid or mitigate accidents.

Ford’s Automatic Braking Intersection Collision Avoidance System (ABICAS), which is under development, uses radio-based wireless sensors, GPS and navigation information to detect the relative location of other radio-equipped test vehicles. The system is being designed to warn drivers of imminent side-impact collisions and automatically activate the brakes if necessary to avoid or minimize the damage caused by such collisions.

ABICAS is enabled by wireless vehicle-to-vehicle communications, and works in conjunction with radar- and camera-based driver assist features, such as adaptive cruise control and collision warning with brake support, which are available on many Ford vehicles.

While radar and camera sensors can detect other vehicles ahead and behind a vehicle, radio-based wireless sensors give vehicles a 360-degree “view.” Information from these various sensors is combined with engineering algorithms to ensure the validity of an imminent collision before automatically activating the vehicle’s brakes – all of which happens in a split second.

When a vehicle is equipped with a dedicated short-range wireless radio, it can communicate with similarly equipped vehicles, and use the shared information in concert with its safety systems.

“By leveraging wireless technology, Ford is developing tomorrow’s crash avoidance systems today,” said Jim Vondale, director, Ford Automotive Safety Office. “Thanks to research projects like ABICAS, tomorrow’s vehicles will one day be able to talk to each other to avoid accidents.” Read the rest of this entry »

Ford Motor Company announced it has completed the sale of Volvo Car Corporation and related assets to the Zhejiang Geely Holding Group Company Limited.

The total purchase price for Volvo and related assets set forth in the agreement signed in March 2010 was $1.8 billion, including a $200 million note and the balance in cash, with the cash portion subject to customary purchase price adjustments at closing. Pursuant to the terms of the agreement, Geely today issued the note and paid $1.3 billion in cash to complete the sale. The estimated purchase price adjustments used at closing are expected to be finalized and settled following final true-up of the purchase price adjustments later this year. The final true-up is expected to result in additional proceeds to Ford.

“Volvo is an excellent brand with a strong product line, and it has returned to profits after a successful restructuring. We are confident Volvo has a solid future under Geely’s ownership,” said Alan Mulally, Ford’s president and CEO. “At the same time, the sale of Volvo will allow us to sharpen our focus on the Ford brand around the world and continue to deliver on our One Ford plan serving our customers with the very best cars and trucks in the world.” Read the rest of this entry »

The reinvented 2011 Ford Explorer – designed and built in the United States – will do more than redefine how Americans think of SUVs. The all-new vehicle will bring more than 600 new supplier jobs in addition to the 1,200 Ford positions being added. The 2011 Explorer also will be exported to more than 90 countries after it goes into production later this year.

“The economic impact of the new Explorer will benefit hundreds of American communities,” said Mark Fields, Ford president of The Americas. “Not only does the new Explorer change the game for SUVs, it will help boost the American economy by fueling jobs and new investments.”

The new Explorer will be produced at Ford’s Chicago Assembly Plant later this year as a result of a $400 million investment that is adding 1,200 new jobs at the plant.

Key suppliers to the Explorer are investing in new facilities, adding shifts and hiring for more than 600 jobs in Michigan, Indiana and Illinois.

Each automotive job is estimated to generate an additional 10 indirect jobs, according to the Center for Automotive Research data. That means Explorer could help create up to 12,000 new jobs overall.

“Suppliers across the country are stepping up to the challenge of building the next Explorer,” said Tony Brown, group vice president, Ford Global Purchasing. “There are more than 100 companies in 23 states that will produce parts and components for the 2011 Explorer and hundreds more indirect suppliers beyond that.”

Suppliers adding jobs come from across Ford’s supply base and include members of the company’s minority- and women-owned business groups. They include: Read the rest of this entry »