Ford’s hybrid taxi fleet has logged more than 80 million miles in California alone during the past decade – more than quadruple the number of miles logged by Toyota’s Prius lineup. Yet, among the nearly 43 million battery cells Ford has tested or seen put to work in customer vehicles, only five issues have been documented.

This impressive quality record has surprised taxi operators who expected to experience more issues as they led the adoption of Ford’s patented hybrid technology. The Fusion Hybrid, which a leading consumer magazine rated America’s most reliable sedan of any hybrid or conventional model, also has taken hold with customers who give it a 91 percent “overall vehicle quality” score compared to 80 and 71 percent for the Toyota Camry and Nissan Altima hybrids, respectively.

The Fusion Hybrid’s success is affirmed by the 2010 U.S. Global Quality Research System (GQRS) report that tracks initial quality and was conducted for Ford Motor Company by RDA Group of Bloomfield Hills, Mich.

“Ford’s battery technology is so strong, the odds of experiencing an issue with one of our hybrid battery cells is around 8.5 million to 1 – about the same odds as a person being struck by lightning twice,” said Chuck Gray, chief engineer, Global Core Engineering, Hybrid and Electric Vehicles. “Ford understands that for new technology, reliability can be a concern for customers, so we work extra hard to deliver a trouble-free product.”

Customers are noticing the strong performance, too. The Fusion Hybrid is delivering a 75 percent conquest rate, bringing more new buyers to the brand than any other Ford vehicle.

The durability and longevity of batteries – which Ford has been developing and testing since the 1980s – is essential as the company expands its electrification plan, building on its leadership with five new electrified vehicles arriving in North America by 2012 and Europe by 2013.

“Our customers have put hundreds of millions of miles on our hybrids with virtually no powertrain issues, which is a testament to the quality of our batteries,” Gray said. “We have checked the battery life simulations with test data and with real-world customer vehicle data, and now we’re applying that knowledge to make the customer experience in our future products even better.”

Fusion Hybrid amps up customers

The Fusion Hybrid hit the streets in 2009 with a leading 41 mpg city rating, 10 mpg more than the Toyota Camry Hybrid. Since then, the car has wowed customers from coast to coast – leading to a hybrid-best customer satisfaction rate of 88 percent compared to 80 percent for Prius from 2009 to 2011, according to GQRS.

According to Ford internal customer data, Fusion Hybrid has changed the game in other ways. It has:

• Helped increase Ford’s favorable opinion among hybrid intenders by 20 percent between 2009 and 2011
• Achieved nearly double the percentage of sales in California compared to the gas-powered Fusion (15 versus 8 percent) and attracted more than double the number of customers with postgraduate college degrees than the conventional Fusion (39 versus 17 percent)

The role of the hybrid battery

Ford currently designs its hybrid electric vehicles with a high-voltage nickel-metal-hydride battery. The current product represents a second-generation battery design that is 23 percent lighter than the first generation.

To achieve higher fuel efficiency, Ford’s Powersplit technology system uses two motors and a simple planetary gearset to create an electrically controlled, continuously variable transmission that allows the use of the most efficient operating points of the engine and motors. To date, Ford’s Powersplit technology has received more than 200 patents.

“The electric motors are another great story,” Gray said. “With nearly 190,000 produced, we have zero motor failures.”

At Yellow Cab in San Francisco, General Manager Jim Gillespie can’t say enough good things about the Ford Escape Hybrids as well as the Fusion Hybrids that make up more than half of his fleet. In a year, he said, his drivers will put about 80,000 to 90,000 miles on a vehicle.

“They’re incredibly durable,” he says. “We have these taxis on the street for about 21 hours; we take them off from about 3 a.m. to 6 a.m.

“We have them in stop-and-go traffic, heavy traffic, going up and down these hills. There was a fear at first that they wouldn’t be able to take it. But they’ve been great. The guys drive about 10- to 12-hour shifts – at about one third of their previous gas consumption.”

A highly efficient future

Ford’s decades of battery research has laid the groundwork for taking the next step in battery durability – moving from the larger, heavier nickel-metal-hydride batteries to even lighter, more powerful lithium-ion batteries.

“The lithium-ion battery not only saves us weight and precious space, it’s more efficient,” said Gray. “We need that increased capability so it can drive the vehicle much longer.”

Electrification is an important piece of Ford’s overall product sustainability strategy. Ford’s aggressive strategy includes five new electrified vehicles in North America by 2012 and in Europe by 2013.

Ford launched the Transit Connect Electric small commercial van in 2010 and in addition to Focus Electric later this year, will introduce C-MAX Hybrid, a second-generation lithium-ion battery hybrid and C-MAX Energi plug-in hybrid in 2012.

Ford has invested billions in researching and developing new, fuel-efficient engines, transmissions and electrified vehicles, even during the depths of the economic downturn, when competitors dialed back product spending. Today, Ford Motor Company has 12 vehicles with best-in-class fuel economy and four models returning at least 40 mpg – a claim no other automaker can match.

The new Prius v, with “v” expressing the vehicle’s versatility, will meet the needs of growing families with active lifestyles while providing the same attributes traditionally found in the Prius DNA.  Despite the spaciousness of a family friendly midsize vehicle, the Prius v will deliver estimated EPA fuel economy ratings of 44 mpg city, 40 mpg highway and 42 mpg combined.

“The Prius v brings leading-edge hybrid technology to customers who need more room and provides more cargo space than 80 percent of all small SUVs,” said Toyota Division Group Vice President and General Manager Bob Carter. “And because it’s a Prius, it produces 66 percent fewer smog-forming emissions than the average new vehicle and will have the best mileage ratings of any SUV, crossover, or wagon sold in America.  We think that’s a win-win for everybody.”

The Prius v will be utilizing the same proven Hybrid Synergy Drive system as the third-generation Prius, with the advantages of high mileage, low emissions, and never needing to be recharged.

A product of the same culture of innovation that spawned the original Prius 14 years and two-million units ago, the Prius v follows family tradition with new technologies and equipment advances that continues to raise the bar on the cutting edge automotive science.

Big Enough For Families and Cargo

The Prius v emphasizes overall proportion with spaciousness and flexibility for active families.  Comfortable interior space and good visibility have been assisted by a high seating position, ample head room, and an impressive 38-inch couple distance, providing generous rear legroom. A low, wide-opening rear hatch reveals 34.3 cubic feet of cargo space behind the rear seats, making it the most spacious dedicated hybrid vehicle on the market.

Comfortable seating for five is specifically designed for young families.  Sliding second row seats allow for easier ingress and egress and rear-storage flexibility, with a 45-degree recline for greater comfort.  The 60/40 split, folding rear seats present four different seat arrangements that provide excellent usability for passengers and luggage, while a fold-flat front-passenger seat allows for extremely long cargo.

The driver is kept informed via a center-mounted instrument panel, a visually succinct, space-efficient design that is also exceptionally user-friendly. As with other Prius models, the driving controls, including Push Button Start, parking switch, drive-by-wire shift toggle, and driving mode buttons are immediately at hand.  Each of these driving control features are distinguished by silver trim.  Instrument-panel controls, including a single dial automatic climate control, provide an advanced look and user-friendly command.

The center console is accessible from both the driver side and rear seats. The console is big enough to hold 23 CD cases, yet low enough so that lines of sight and conversation between passengers can be relaxed and natural. The console design helps make the cabin a human-friendly space, and a low-fatigue environment for long rides.

A wide variety of engineered storage spaces are located throughout the cabin. These include dual glove boxes, a center console utility tray and five cup holders in large and medium sizes.  Bottle holders are built into the front and rear door pockets, while most models will feature an overhead storage space suitable for sunglasses. In addition to the larger main luggage compartment, there are storage units built into the sides and under the cargo platform for storing equipment such as car wash items or gloves.  Even a special space for umbrellas is located under the second row of seats.

Rear seats fold, slide and recline to configure for any mix of passengers and cargo, and operation switches are located conveniently close to the occupants.  New for Toyota, an available seat material called SofTex is designed for easy cleaning, resisting spills and wear in a family vehicle that could see heavy use on a daily basis.  Soft to the touch, SofTex’s attributes as compared to leather and other traditional leatherette-type materials include a weight reduction of 50 percent, a manufacturing process with approximately 99 percent fewer volatile organic compounds (VOCs) than conventional synthetic leather, and it’s water and stain resistant.  It also does not include any animal-based material.

Advanced Connectivity

Seamlessly integrated into the Prius v are state-of-the-art electronics and enhanced connectivity features.  A Bluetooth wireless connection for compatible hands-free phone calls is standard, now improved by an automatic phone book transfer function. Also standard is a USB port that allows playing of music and video from portable audio devices, using the vehicle sound system and in-dash display screen, including full iPod integration.

The standard audio system has a 6.1-inch screen and six speakers.  The screen also displays the energy monitor and fuel consumption data, and functions as the monitor for the integrated back-up camera and the Display Audio System.  The screen also offers a new value-driven navigation system and serves as a portal for Entune.  An available HD Radio system enables CD sound quality from digital FM broadcasts, and has features that maximize analog and AM broadcast sound quality.  The system will include HD Radio with iTunes tagging for future purchase and SiriusXM Satellite Radio™.

The top-of-the-line audio is equipped with a new seven-inch Premium HDD Navigation system with Entune and JBL.  This system offers a new split-screen feature that allows for simultaneously displaying navigation and audio information and full iPod video integration.

The premium system adds a new JBL GreenEdge™ audio system that combines an eight-channel amplifier and door-mounted “acoustic lens” speakers, to provide a high-quality sound.  The GreenEdge amplifier achieves a 66-percent reduction in overall mass and a 50-percent enhancement in sound efficiency.  The GreenEdge speakers produce a higher output of sound with the same power or less consumption of conventional models.

Entune Multimedia System

Prius v will be one of the first Toyotas to offer the Entune™ multimedia system.  For the first time ever in a Toyota automobile, this innovative new system leverages the mobile smartphone to provide a richer in-vehicle experience with fully integrated access to navigation, entertainment and information services.

Toyota Entune debuts the first-ever support for engaging mobile apps, such as Bing, OpenTable, and movietickets.com, along with accessing useful travel-related services, such as live weather, traffic, fuel information (location and price), stocks, and sports.  Toyota Entune brings the largest selection of music options available to a vehicle, including iheartradio’s 750+ stations, and Pandora’s personalized music service.

The audio systems combined with Entune feature a best-in-class, advanced conversational voice recognition system that helps the driver to stay focused on the road by eliminating the need to memorize thousands of voice commands.  The system will also allow for audio read-back and replay capabilities for text messages, with the ability to respond by pre-set “Quick Reply Messages” such as: “I’m driving and will reply later.”

Sleek, Aerodynamic and Efficient

With a balance between outstanding spaciousness, refined style, and smooth aerodynamics, Prius v has a low 0.29 coefficient of drag, which does not inhibit the vehicle’s convenient packaging.  It is a new vehicle designed from the ground up, with a shape that evolved from Prius rather than being an elongated version.

Keeping air resistance low is the familiar triangular Prius silhouette, adapted to a larger size.  A flush surface from the front of the vehicle through the front pillar works with side “aerocorners” for exceptionally clean airflow. The smooth front sheetmetal blends into a carefully designed roof and cabin, leading to an optimized cabin-end shape that acts to converge side and roof airflow.  Wheels and wheel caps are designed with aerodynamic effects in mind. These measures and others also have the beneficial effect of suppressing wind noise.

Enhancing the clean, low wind-resistance design are materials that keep the Prius v relatively light and easy to move.  The door panels are foam-injected with polypropylene and the deck board with light-weight urethane to produce a weight savings of approximately 20 percent.  Significant weight reduction is also achieved through the use of high-tensile grades of steel throughout the body along with aluminum in key body panels and systems.

High-strength steel sheets and bars are used throughout the body to ensure a light, yet highly rigid platform structure.

Also available, and a Toyota-first, is a resin Panoramic View Moonroof with power retractable sun shades that provides an open atmosphere in the cabin with a 40-percent reduction in weight as compared to conventional glass roofs of the same size, and excellent heat insulation performance. This improved thermal resistance means the engine needs to run less to preserve comfortable ambient temperatures, which in turn enhances fuel efficiency. The moonroof has an electrically operated shade system with a jam protection function.

Available LED headlamps work to improve visibility while reducing current draw. They use projector lenses to offer long-range visibility and are designed to be virtually maintenance free for the expected life of the vehicle.

Prius v features a climate control system with enhanced cooling capability to cope with a larger cabin. The system uses an electric compressor, so the air conditioning can run without depending on the engine, and improved component design for better maximum-demand cooling performance.

Proven Hybrid Synergy Drive System Now More Versatile

The Hybrid Synergy Drive system in the Prius v is essentially the same as the current third-generation Prius.  The system uses two high-output motors, one 60kw (80 hp) unit that mainly works to power the compact, lightweight transaxle and another smaller motor that mainly works as the electric power source.  Maximum motor drive voltage is 650 volts DC.  The proven and practical nickel-metal hydride battery pack is the same as on the third-generation Prius liftback, but with a cooling duct located under the rear seat.

As with current-generation Prius cars, Hybrid Synergy Drive is a series-parallel hybrid system that can provide power either from the engine alone, or the motor alone, or any mix of both.  A hybrid control computer manages the system so that optimum power is delivered according to driver demand. It uses a start/stop system and regenerative braking to conserve fuel and recharge the battery upon deceleration.

Hybrid Synergy Drive is built around a specially adapted, efficient 98-horsepower 1.8-liter four-cylinder engine that runs on the Atkinson cycle and contributes to a total system horsepower of 134. Key components include an electric water pump that requires no belts, and an exhaust gas recirculation (EGR) system that helps warm the engine quickly, reducing fuel consumption when the engine is cold. Compact and light weight, the engine produces minimal noise and vibration.  Sophisticated valve control, injector design, and other technologies reduce emissions to allow the Prius v to qualify for SULEV and Tier2 Bin3 emissions standards.

Four Driving Modes

In addition to the standard driving mode, Prius v drive system also includes an Eco driving mode, an EV driving mode, and a Power mode.  In Power mode, enhanced mid-range response enables easier coping with slopes and mountainous terrain. In EV mode, the Prius v can run on battery power alone for short distances and lower speeds, up to about a mile.  In Eco driving mode, the engine management system prioritizes fuel economy, managing throttle response and limiting power consumption from the air conditioning.

Pitch and Bounce Control; Better Ride, Better Handling

A new feature, Pitch and Bounce Control, works with suspension enhancements to improve ride comfort and control.  Because the Prius v is a larger vehicle more likely to carry loads and passengers, front and rear suspension components have been redesigned to improve handling and ride quality. Front coil-over spring and damper capacities have been significantly increased and a new upper support has been designed. The steering gear has been attached to the front suspension member, and the stabilizer bar repositioned for more responsive steering feel and enhanced ride comfort.

In the rear, a torsion-beam suspension design has been fitted with appropriately tuned springs and dampers. The new rear-suspension system is designed to help ensure stability and ride comfort, and it has a lower mounting point to improve luggage space.

Pitch and Bounce Control uses the torque of the hybrid motor to enhance ride comfort and control. The system, working with wheel-speed sensors and in tune with the suspension, helps suppress bounce and toss motions to improve comfort for occupants.  Because it helps control the balance and posture of the vehicle as a whole, it also functions to improve handling response.

Standard wheels are 16 inches in diameter, with 17-inch wheels available as an option.

Cutting Edge Safety and Security

A variety of available and standard features maintain the Prius tradition of premium-level equipment packaging.  Not least among them is a broad suite of advanced features, both active and passive, that are designed to help maximize occupant safety.

The all-new Prius v platform is designed with a force-absorbing body structure. Increased use of high-strength steel, notably in the front frame members, is a key part of providing a strong body structure without increasing weight.  Helping to protect the cabin from side and rear intrusions are similarly engineered reinforcements using high tensile steels, all designed to disperse energy strategically throughout the vehicle to help protect passengers.

Like all Toyota models, the Prius v will feature Toyota’s Star Safety System™ standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist.  It also features the standard Smart Stop Technology brake-override system.

An electronic tire pressure monitoring system is standard equipment, and there are seven airbags strategically located about the cabin, including a knee airbag for the driver.  New driver and front-passenger seat design helps lessen the possibility of whiplash injury during certain types of collisions while minimizing weight. A new Vehicle Proximity Notification System helps alert pedestrians and cyclists of an oncoming vehicle under certain conditions by emitting a small warning sound.

An available Pre-Collision System (PCS) retracts seatbelts and applies the brakes in certain conditions when a frontal crash is unavoidable.  It is paired with Dynamic Radar Cruise Control.

Another available safety system, Safety Connect, can access a call center with a live operator who can dispatch police and emergency vehicles.  The system combines automatic collision notification and a stolen vehicle locator feature, which can track the location of the stolen vehicle via GPS and help guide police to recover it.

Peace of Mind Warranty Protection

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles.

The Prius v will also come standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

“Since arriving in showrooms in late 2010, the all-new Optima’s combination of stylish design, upscale features and remarkable safety have attracted new customers to the Kia brand, and with gas prices continuing to rise the arrival of our first hybrid model will continue our unprecedented growth and momentum,” said Byung Mo Ahn, group president and CEO, KMA and Kia Motors Manufacturing Georgia.  ”With a starting price under $27,000, the Optima Hybrid provides fuel-conscious shoppers with an outstanding value proposition by being priced below nearly all midsize hybrid competitors and delivering class-leading fuel economy along with head-turning style and advanced technologies.”

The 2011 Optima Hybrid uses a full parallel hybrid system and can be driven in zero emission, full-electric drive mode at speeds up to 62 miles per hour or in blended gas-electric mode at any speed. When the car comes to a stop and the electrical load is low, the engine shuts off to completely eliminate idle fuel consumption and emissions.

In addition to offering consumers class-leading fuel economy, the 2011 Optima Hybrid also delivers high levels of style, comfort and refinement.  Available in two configurations, all Optima Hybrids offer several unique features, including front grille design, 16-inch alloy wheel design, headlamp design, fog lamps, heated outside mirrors, front and rear lower bumpers and side sills and LED tail lamp design.

Priced at $26,500, the Optima Hybrid adds to the extensive list of standard convenience features and stylish appointments found on the well-equipped Optima LX A/T trim with features such as:  eight-way power adjustable driver’s seat, dual zone automatic temperature control with rear vents, push-button start with smart key, Supervision™ meter cluster with LCD display, leather-wrapped steering wheel and shift knob, one-touch automatic up/down on front windows, chrome interior door handles, glove box illumination, rear reading lamps, and fixed rear seats with ski pass-through.  The Virtual Engine Sound System (VESS), standard on the Optima Hybrid, plays a pre-recorded engine sound during electric-only operation to help notify people outside the vehicle that it is approaching.

The Optima Hybrid is the first Kia vehicle to offer the company’s proprietary UVO powered by Microsoft® hands-free, voice-activated infotainment and communications system which is paired with the AM/FM/CD/MP3/Sat audio system and features a rear-view camera, SIRIUS® Satellite Radio capabilities with three months complimentary service(6), auxiliary and USB audio input jacks for connecting with MP3 players(7) and Bluetooth®(8) wireless technology connectivity with steering wheel-mounted controls.  Based on Windows Embedded Auto Software, UVO is an easy-to-use hands-free solution that allows drivers and passengers to answer and place phone calls, receive and respond to SMS text messages, access music from a variety of media sources and create custom music experiences.

Consumers who select the Optima Hybrid with the available Hybrid Premium Technology Package, priced at $5,000, will enjoy additional comfort and convenience features, including:  panoramic sunroof, unique 17-inch alloy wheel design, four-way power adjustable front passenger’s seat, driver’s seat memory, heated and cooled front seats, heated rear seats and steering wheel, HID headlamps with automatic leveling, leatherette-wrapped center fascia, auto-dimming rear-view mirror with Homelink™ and compass, a navigation system with back-up camera and SIRIUS Traffic™(9), and an eight-speaker Infinity®(10) audio system (these available features replace the UVO system).

Like all Kia vehicles, the 2011 Optima Hybrid is equipped with a high level of standard safety features, including six airbags(11) (dual advanced front and front-seat mounted side as well as full-length side curtain), front active headrests, side-impact door beams, height-adjustable front seatbelts with pre-tensioners, three-point seatbelts for all seating positions, Lower Anchors and Tethers for Children (LATCH) and a Tire Pressure Monitoring System (TPMS). Four-wheel antilock brakes (ABS), Electronic Stability Control (ESC), a Traction Control System (TCS), a Brake Assist System (BAS) and Hill Assist Control (HAC) also are standard.

The 2011 Optima Hybrid is covered by KMA’s warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the vehicle coverage.

(1) Based on preliminary test results of 35/40 MPG (city/highway) by Kia Motors Corporation.  Actual mileage may vary.
(2) Starting price is Manufacturer’s Suggested Retail Price (MSRP) for lowest trim level.  MSRPs exclude $750 destination and handling fee, title, taxes, license, options and dealer charges.  Actual prices set by dealer may vary.
(3) MPG claim for 2011 Optima Hybrid.  Class-leading MPG claim based on comparisons to 2011 midsize hybrids as of May 2011 and available 2011 EPA city/hwy MPG estimates for midsize hybrid competitors.  Actual mileage may vary.
(4) Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.
(5) Initially only available in certain states with limited availability.
(6) SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries. SIRIUS Radio requires a subscription, sold separately Subscriptions governed by SIRIUS Terms & Conditions available at sirius.com. SIRIUS Radio U.S. service available only to those at least 18 years of age in the 48 contiguous United States, D.C. and Puerto Rico (with coverage limitations).
(7) Optional Kia accessory cable required for iPod® mobile digital device connectivity; both sold separately.
(8) A compatible Bluetooth® wireless technology-enabled cell phone is required to use Bluetooth® wireless technology. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other trademarks and trade names are those of their respective owners
(9) SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries. SIRIUS Traffic requires a subscription, sold separately after three-month trial subscription included with vehicle purchase. Prices and programming are provided by SIRIUS and are subject to change. Subscriptions governed by SIRIUS Terms & Conditions available at sirius.com. SIRIUS Radio U.S. service available only to those at least 18 years of age in the 48 contiguous United States, D.C. and Puerto Rico (with coverage limitations).
(10) Infinity is a registered trademark of Harman International Industries, Incorporated.
(11) For maximum protection, always wear your seat belt.

Two exclusive surveys, conducted for the UK’s largest leasing company, reveal that early adopters of hybrid and electric vehicles could sound the death knell for petrol.

Less than 5% of both groups polled believe that petrol cars, once the staple choice of business drivers, will outsell other fuel types in a decade’s time. In contrast, 8 out of 10 business drivers (78%) and two thirds of FDs (65%) are confident that hybrid or electric vehicles (EVs) will become the most popular company car choice.

Chris Chandler, principle consultant at Lex Autolease, says: “Diesel has already overtaken petrol as the fuel of choice in the fleet sector, which is renowned for being an early adopter of new vehicle technologies. But, clearly, there is an expectation that the move away from petrol will accelerate as hybrids and EVs now begin to attract greater market share.

“10 years is less than three company cars away for most business drivers, so these options are being looked at by finance chiefs and drivers with a greater degree of seriousness than many believed, even within the industry. Employees are readied for change and the business benefits are becoming more and more apparent to financial stakeholders too.”

Further findings from Lex Autolease’s driver survey show that 87% would consider a diesel for their next company car, while just 28% would put a petrol option on their shortlist. However, exactly half of the drivers polled would also include a hybrid, in either petrol or diesel form, which suggests that the latest batch of hybrids have overcome many of the perceived barriers to entry.

Indeed, almost half (47%) of all drivers polled would like to road test either a hybrid or a fully electric vehicle, while almost two thirds (64%) of finance bosses believe that employees should be given the option to add these vehicles to their company car choice list.

“For the time being diesel is king, but we are witnessing a shift in the market dynamics with new developments coming to the fore with potentially significant benefits for both drivers and companies. FDs are often cautious by nature, so the optimism coming from the shop floor to the boardroom is encouraging to say the least”, adds Chris Chandler.

Lex Autolease says that the early interest in EVs has already translated to the next stage:

“We have a fleet of over 300,000 vehicles and many of our customers are looking to trial alternative fuelled vehicles, which is a sensible approach, and our consultancy team has never been busier with enquiries of this nature.

“In tandem, we are forging ever closer alliances with manufacturers and other parties in the supply chain to ensure that our customers are well informed and ahead of the game, irrespective of whether they are keen adopt now or in the future”, concludes Chris Chandler.

The Lex Autolease surveys were conducted with 230 company drivers and 70 directors of finance.

“Lincoln is about delivering luxury standard,” said John Felice, general manager, Ford and Lincoln Marketing. “Whether it’s our new MKX with standard MyLincoln Touch(TM) technology or the no-cost choice of a gas or hybrid powertrain with the Lincoln MKZ, we want to give customers premium amenities with unexpected value.”

When the 2011 Lincoln MKZ Hybrid goes on sale this fall, it will have an MSRP starting at $35,180, including destination and delivery. The pricing is identical to the 2011 Lincoln MKZ gas model and below the 2010 Lexus HS 250h, the MKZ Hybrid’s nearest competitor.

Lincoln is the first automaker to offer luxury customers a premium hybrid vehicle with an MSRP that matches its conventional gas sibling.

The decision to offer the Lincoln MKZ Hybrid and gas models at the same price point is another example of the Lincoln brand’s philosophy of bringing luxury standard to customers. From standout product design, and class-leading technology and powertrains that deliver top performance and fuel efficiency, Lincoln is changing the game in the luxury market.

2011 Lincoln MKZ Hybrid redefines future of American luxury

The new 2011 Lincoln MKZ Hybrid is a game-changing vehicle that offers modern car buyers all the indulgence of a premium midsize sedan and all the environmental benefits of a hybrid vehicle at an amazing price.

Building on Ford’s reputation as a world leader in electrified technology, the 2011 Lincoln MKZ Hybrid uses the company’s second-generation hybrid technology – the 2.5-liter Atkinson-cycle I-4 hybrid engine – named one of Ward’s 2010 “10 Best Engines.” The system combines the best attributes of the gasoline engine and electric battery-driven motors to deliver optimal performance and fuel economy.

The Lincoln MKZ Hybrid delivers a 41 mpg fuel economy rating in the city, topping its only near competitor – the 2010 Lexus HS 250h – by 6 mpg. It also trumps the Lexus with more passenger space, more standard luxury and segment-exclusive safety features.

As part of the greening of its fleet, Verizon has purchased 576 Chevrolet Silverado Two-Mode Hybrid full-size pickups that deliver the city fuel economy of a four-cylinder sedan.

The unique two-mode Silverado blends an internal combustion engine with battery-powered electric motors to offer customers the advanced technology needed to reduce fuel consumption by up to 40 percent over a conventional full-size pickup — an EPA estimated 21 MPG city and 22 MPG highway, best of any full-size pickup.

“When Verizon first approached us about environmentally friendly and fuel-efficient vehicles for their urban drivers, we knew the Silverado Hybrid was the perfect fit because of its outstanding city and highway MPG ratings,” said Brian Small, GM Fleet and Commercial Operation general manager. “Immediately the team went to work to meet Verizon’s ambitious July delivery deadline.”

GM’s two-mode system enables the Silverado to launch and drive up to 30 mph on electricity alone, and allows the Vortec 6.0L V-8 engine to operate in its more economical V-4 mode for longer periods. This technology is the only hybrid system capable of being used in full-size trucks, which further emphasizes Chevrolet’s full-size truck leadership.

“A major part of our sustainability strategy is to make smart use of lower-carbon alternatives to power our fleet and the operation of our high-IQ broadband networks,” said James Gowen, chief sustainability officer for Verizon. “By adding 1,600 alternative energy vehicles to our fleet this year we’re conserving fuel, reducing greenhouse gas emissions and improving air quality in communities across the country.”

Committed to finding practical and innovative ways to reduce the carbon footprint of its global operations, Verizon launched a comprehensive sustainability program earlier this year. The program expanded the number of alternative energy vehicles in their fleet – one part of a multi-pronged approach. Additionally, in their commitment to doing business with diverse suppliers, the company placed the order for the 576 hybrid pickups, with Fairway Motors, a woman-owned Chevrolet dealership in Hazelton, Penn.

The pickups, to be deployed in urban areas in various Verizon’s markets, is powered by the standard Vortec 6.0L V8 engine delivering 332 horsepower and 367 lb.-ft of torque, it has a payload of 6,100 lbs. (2WD) or 5,900 lbs. (4×4). The vehicle also comes with an eight-year/100,000 mile limited warranty on hybrid components and a five-year/100,000 transferable powertrain limited warranty.

To further capitalize on the Silverado Hybrid’s fuel efficiency and reduced emissions, Verizon collaborated with BrandFX Body Company and GM to develop the light-weight fiberglass insert to be installed in the truck’s bed. The composite insert, the lightest weatherproof container on the market, will house Verizon’s service equipment, such as ladders, wiring, connectors and television set boxes.

“We have a long history with Verizon and it’s always our pleasure to work with OEMs to provide the most fuel-efficient composite products for automotive applications,” said Lee Finley, BrandFX Body Company co-owner.

For more information on the Chevrolet Silverado Hybrid, and to see the full lineup of GM Fleet and Commercial vehicles, visit gmfleet.com.

The lack of available finances has affected investments and has been accompanied by a drop in consumer spending, rising unemployment and a decline in industrial output. As the major market for lithium-ion (Li-ion) batteries is in the consumer, industrial and automotive end-user segments, demand has fallen, evidenced by the drop in revenues. However, the market is poised to rebound around end-2010 and, with the electric vehicle (EV) segment projected to explode in 2012-2013, the market is set for sustained expansion.

New analysis from Frost & Sullivan (http://www.powersupplies.frost.com/), European Secondary Lithium Battery Market, finds that the market earned revenues of $1,618.5 million in 2008 and estimates this to reach $1,759.4 million in 2015.

“Superior performance characteristics that make Li-ion batteries the preferred choice of industry will push growth in the future,” notes Frost & Sullivan Research Analyst Rajanand Rao. “Li-ion batteries have a high energy density of 120-160 Wh/kg, compared to 30-80 Wh/kg for Nickel Metal Hydride (NiMH) batteries.”

Moreover, Li-ion batteries do not suffer from memory effect and have a low self-discharge rate of about 5 per cent per month, compared to 10 per cent for common NiMH batteries. These superior characteristics of high power and long runtime make them suitable for consumer, industrial and upcoming electric and hybrid electric vehicle (HEV) applications.

The Li-ion battery is emerging as the chemistry of choice and is set to dominate the future of the battery industry, especially with EVs and HEVs poised for mass production. These segments are looking to adopt this chemistry owing to its advanced performance characteristics.

When Li-ion batteries were first introduced in the market, there were several problems connected with their safety and particularly, with their thermal runaway. The best example of these safety issues was the recall of millions of laptop batteries by Sony in 2006 that caused massive losses, both in terms of revenues and trust in Li-ion batteries.

“Li-ion batteries have a tendency to become unstable at temperatures above 140 degrees C,” explains Rao. “This needs to be overcome in order to boost customer trust in these batteries and promote their usage in the industrial as well as automotive segments.”

The need of the hour is to invest in R&D and find new materials that are safer as well as low cost. New cathode chemistries such as Li-iron phosphate and manganese spinel as well as anode and electrolyte technologies promise higher performance, while also providing improved safety.

“Continued R&D to find new and better chemistries, increasing process efficiency and curbing production costs will ensure a steady revenue flow,” advises Rao. “This, together with efforts to expand into the new space created by EVs should help increase, if not maintain, the current market share.”

European Secondary Lithium Battery Market is part of the Power Supplies Growth Partnership Services programme, which also includes research in the following markets: World Hybrid Electric and Electric Vehicle Lithium-ion Battery Market, World Hybrid Electric Vehicles/Plug-in Hybrid Vehicles Battery Market and, North American Starting, Lighting and Ignition (SLI) Lead Acid Battery Aftermarket. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

Source: Frost & Sullivan

With eye-catching showcase in 2009 Shanghai Auto Show as a concept car only, Geely Intelligence (IG) this time is identified as a pioneering in-research model of Geely’s alternative vehicles. It is face lifted from former single door and 3+1 seat layout to double seagull-wing doors and 2+2 seat layout now, while remains its hybrid power and cost design.

Geely brings two electric vehicles this time — EK-1 and EK-2.EK-1 is lead-acid battery powered reaching 80km/h top speed and 80km range, and EK-2 is lithium iron phosphate battery powered with max. speed of 150km and range of 180km and can recharge 80% of battery capacity in 18mins.

In development of alternative power system, instead of restricting in one specific R&D direction, Geely diversified its development rating on different subjects during various time spans. According to related officer from Geely, currently, when various many factors are involved, in practical fleet, alternative fuel power is still but an option for the whole global auto industry, at least not such unified as the internal-combustion engine powered by petroleum. Considering this, on alternative fuel power solutions, Geely set its development mode of multiple propulsions ready to answer calls from both market needs and tomorrow challenges. Apart from battery electric vehicles, Geely showcase 1 vehicle model with GSC (Geely Intelligent Stop-Go System) and 2 models of GPEC (Geely Plug-in Electric Hybrid Vehicle) .

For plug-in hybrid electric power, a relatively mature alternative energy power technology, Geely has finished its application design in serial and parallel forms and ready for mass production. Geely’s EC7 is applied with GPECs(Geely Serial Plug-in Electric) with iron phosphate battery + 1.0 L engine, 60 km range when solely by battery, launch recently; EC8 is applied GPEC (Geely Plug-in Electric Hybrid Vehicle, parallel), good at fuel economy and dynamic performance, fitted with 2.4L engine to challenge international premium alternative energy vehicle.

Lexus announced that the all-new CT 200h premium compact hybrid will go on sale in the U.S. in early 2011 as the first dedicated hybrid vehicle in the premium compact segment.

The sporty five-door will be on display March 31 through April 11 at the 2010 New York International Auto Show. The new CT 200h debuted at the 2010 Geneva Auto Show in early March and will join the HS 250h as Lexus’ second dedicated hybrid.

“The CT 200h is expected to lead the class in fuel economy and deliver low emissions, but the CT 200h isn’t just about being a hybrid, it’s about having fun,” said Mark Templin, Lexus division group vice president and general manager. “The stylish CT 200h has an attitude and driving dynamic unlike any other Lexus hybrid. It will excite eco-conscious, young consumers and symbolize urban, luxury living.”

To reach this energetic and technology-savvy buyer, Lexus is taking a new approach to marketing the CT 200h. As part of an integrated launch in the U.S., Lexus will release a breakthrough interactive short film that offers a new take on the test drive by providing the viewer a fully immersive way to experience the new Lexus CT 200h.

Hybrid Powertrain

The CT 200h is powered by a 1.8L Atkinson cycle four-cylinder gas engine with Variable Valve Timing with intelligence (VVT-i) and Lexus Hybrid Drive technology.

The CT 200h’s Lexus Hybrid Drive technology features two motor generators. Each performs specific functions and can operate as both a motor and generator. The engine-driven generator can charge the battery pack or provide additional power to the drive motor as needed. The drive motor is driven by electrical power from the hybrid battery pack or generator and provides motive force for the front wheels. The hybrid battery pack is located under the rear cargo area within the wheelbase for optimized balance.

The electric motor, generator and power split device are all housed in one highly compact casing the size of a conventional gearbox, with drive to the front wheels provided by Lexus Hybrid Drive’s quiet and smooth shift-by-wire, electronically controlled continuously variable transmission (E-CVT).

The CT 200h will also be equipped with four drive-modes: Normal, Eco, Sport and EV. Normal mode has an essentially linear throttle response that gives naturally progressive power while the Power Control Unit (PCU) limits drive voltage to a maximum of 500 volts. The Eco mode adjusts air conditioning settings and the throttle for the best possible fuel economy. For an enhanced fun-to-drive experience, Sport mode, a first for the Lexus hybrid line-up, can be selected. Sport mode provides more direct Electric Power Steering (EPS) settings and throttle while the PCU boosts drive voltage to a maximum output of 650 volts. Vehicle Stability Control (VSC) and Traction Control (TRAC) are less intrusive when Sport mode is selected, allowing for more lively driving. In EV mode, under certain circumstances, the vehicle can be driven up to one mile using only the electric motors.

The sporty premium compact hybrid will also feature an ECO driving indicator that illuminates when the vehicle is being operated in an environmentally sensitive manner.

Active and Passive Safety

Like all Lexus vehicles, CT 200h will be equipped with many standard active safety features including an anti-lock brake system (ABS) with electronic brake-force distribution (EBD), Brake Assist (BA), TRAC and VSC.

The four-channel, four-sensor ABS helps reduce stopping time and improves control while braking. EBD monitors all four wheels during braking and varies brake pressure to each wheel based on driving conditions and available traction.

During hard braking the BA system helps boost braking force when the driver does not apply enough pressure to the brake pedal. BA intervenes when the system senses that the driver’s action indicates an emergency-stopping situation and allows the driver to benefit from more of the vehicle’s full braking power.

TRAC helps optimize traction by working with the Electronic Throttle Control System (ETCS), ABS and VSC to help prevent the drive wheels from spinning while accelerating under slippery conditions.

The VSC system is designed to help identify when the tires experience lateral slippage during cornering, or turning on slippery road surfaces. VSC responds by applying the brakes and reducing the throttle to help keep the vehicle on track. VSC works in concert with ABS and TRAC systems on slippery or dry road surfaces.

The Pre-Collision System (PCS) with Dynamic Radar Cruise Control will be available as an option on CT 200h. Dynamic Radar Cruise Control uses millimeter-wave radar to measure and help maintain a pre-set distance from a vehicle traveling ahead. PCS is equipped with a front-mounted radar sensor that can detect certain obstacles in front of the car. The PCS computer helps determine whether a frontal collision is unavoidable using information from the radar sensor, vehicle speed, steering angle and yaw-rate inputs. In such a situation, PCS alerts the driver with audible and visual warnings, and pre-initializes BA so that increased braking will be applied the instant the driver depresses the pedal. In addition, PCS will preemptively retract front seat belts.

The CT 200h will incorporate a standard eight airbag Supplemental Restraint System (SRS) with dual-stage airbags and knee airbags for driver and front passenger, side curtain airbags, and front seat-mounted side airbags to help protect passengers in certain types of severe frontal or side collisions.

Chassis/Body/Suspension

Lexus engineers developed the five-passenger CT 200h for excellent handling and a comfortable ride. Its fun-to-drive experience is aided by the lowest possible center of gravity for the car and the concentration of mass as close to the center as possible. Engineers positioned the seats as low and as close together in the chassis as possible without sacrificing comfort. They also created a low ride height and driver’s hip point to further enhance driving control and enjoyment.

For superior driving dynamics, particular attention has been paid to structural rigidity through the optimization of weld points, and the reinforcement of the wheel mounts, steering gearbox mount, steering column assembly, and the suspension members. To help minimize unnecessary engine movement and achieve a precise steering feel, the front engine mounts have unique lateral stabilizers.

The CT 200h will offer a comfortable ride and have a more direct steering feel with the help of a feature unique in the premium compact segment, a front and rear body-damping system. This system, a first to the Lexus line-up, absorbs and minimizes undesirable body vibrations.

A custom suspension design combining a MacPherson strut front system with a unique, double wishbone architecture to the rear helps the CT 200h offer excellent handling. Numerous elements of the MacPherson strut front suspension system were developed exclusively for the CT 200h by Lexus engineers. The rear suspension features a lightweight trailing arm and positions the coil spring and shock absorber separately to minimize system intrusion into the cargo floor.

Exterior Design

CT 200h, with visible links to the LF-Ch compact hybrid concept that debuted at the 2009 Frankfurt Auto Show, was designed to be a fun-to-drive luxury vehicle that achieves high fuel efficiency. The overall design combines sportiness, and elegance. The low center of gravity design combines short front and rear overhangs with a lowered edge of the rear roof allowing the CT 200h to cut through the wind. The grille and headlamps with standard LED daytime running lamps illustrate airflow with their three-dimensional arrowhead-shaped design cues, and strongly emphasize the unique, dynamic face of the CT 200h. Like all Lexus hybrids, the CT 200h has a blue “L” logo in the center of its grille.

The CT 200h is further distinguished by its long, aerodynamic roofline and unique Lexus slingshot window graphic. Its elegant silhouette is marked by a steeply raked windshield and flowing roofline. In the rear, the trailing edge of the roof overhangs the wide, wraparound window to create a seamlessly integrated spoiler housing a high-mount stop light. A pronounced step in the rear bumper flows from the muscular rear wheel arch shoulders, and is anchored by a sweeping taillamp design that incorporates a Lexus-unique L-shaped motif, first introduced in the LS flagship luxury sedan. In addition, the hood and rear hatch door are made of aluminum to minimize weight.

Interior Design

The CT 200h interior focuses on the driver, and is based on clearly divided display and operational zones. This layout positions functional equipment such as Remote Touch, the shift lever and steering wheel mounted audio controls close at hand, allowing the driver to operate them without having to change posture or divert attention from the road. The instrument panel, center cluster and console all make up what Lexus designers call advanced Human-Machine Interface (HMI). Based on Lexus L-Finesse design philosophy, the interior exudes a sporty yet spacious environment. The driver-centered cabin then combines these sporty touches with refined interior components that have been carefully designed to express the true form and fit of the material. The cabin is trimmed with metal and a new synthetic material called NuLuxe(TM) that is soft to the touch like leather. Leather-trimmed seating will be available as an option.

A sporty, wide-grip steering wheel gives the driver command of the road while three large, high-visibility dials, speedometer, tachometer/hybrid meter and fuel gauge, in the instrument panel (IP), provide the driver with pertinent information. In Normal or Eco modes, the IP features a blue background. When the Sport mode is selected, a tachometer replaces the hybrid meter on the IP and the IP back lighting turns red. The drive mode switch and center console are also illuminated in red adding to the cabin’s sporty atmosphere.

Luxury/Comfort/Convenience

Standard comfort and convenience features will include fold-flat rear seats, SmartAccess key system, tilt and telescopic steering wheel column, steering wheel audio controls, front sport seats, an eight-way power and memory driver’s seat and Safety Connect(TM) (includes complimentary one-year trial subscription).

A six-speaker Lexus Premium audio system with a CD player, auxiliary and USB inputs, integrated iPod® control, Bluetooth® audio wireless connectivity, and an integrated XM® Radio receiver will also be standard.

An optional moonroof will also be available. For added convenience the optional hard disc drive (HDD) Lexus Navigation system features a back-up camera, voice command casual language-based voice recognition system, Bluetooth phonebook download and Lexus’ exclusive Remote Touch controller with user-adjustable haptic feedback. Vehicles equipped with navigation will also have Lexus Enform(TM) with Safety Connect (includes complimentary one-year trial subscription), XM® Radio with NavTraffic, NavWeather, and Sports & Stocks. All XM services will include a complimentary 90-day trial subscription.

Kia Ray features aerodynamic design, innovative technology and plug-in hybrid capabilities

Kia Ray utilizes roof top “cool-glazing” solar glass and a has a range of up to 746 miles

Kia Motors America (KMA) unveiled the Ray Plug-in Hybrid concept during a press conference at the 2010 Chicago Auto Show, advancing momentum of Kia Motors’ global alternative fuel and powertrain research program, and its sub-brand coined “EcoDynamics,” to develop innovative fuel-stretching and emissions-cutting technologies. The most efficient Kia vehicles with significant fuel consumption and emission reductions developed under the EcoDynamics sub-brand will be identified with the EcoDynamics badge. Recently, the EcoDynamics sub-brand took a major step forward with the introduction of the Kia Borrego Fuel Cell Electric Vehicle (FCEV) followed by the Forte LPI Hybrid, the gasoline Kia cee’d Hybrid and the twin-turbo diesel Kia Sorento Hybrid.

As the world looks for more efficient vehicle designs that combine sophisticated and sleek lines with functionality and fuel economy, the Kia Ray concept is a bold new collaboration between design and engineering and inventively showcases a futuristic four-seat compact sedan based on the Kia Forte platform and demonstrates a prospective plug-in hybrid vehicle configuration from Kia. Designed with lightweight and recycled materials, as well as hexagonal roof-top solar cells embedded in the glass roof panel that power extra lighting or climate control systems, the Kia Ray is the fifth vehicle from the Irvine Calif.-based Kia Design Center America (KDCA) to be revealed in the last year. The latest design from KDCA follows award-winning Kia vehicles Soul, Forte, Forte Koup and the all-new 2011 Sorento CUV.

“It is important to imagine what people will want in the future from a green perspective early in the design process, because people want to reduce their carbon footprint without driving carbon copies,” said Peter Schreyer, chief design officer, Kia Motors Corporation. “Being green doesn’t have to be an obvious statement anymore and the Kia Ray exemplifies a viable blend of modern, eco-minded features for today’s environmentally conscious consumers.”

The stylish, aerodynamic Ray combines design and engineering for maximum efficiency, incorporating clean, flush surfaces minimizing any unneeded edges, a flowing profile and pronounced rear shoulder ending in a slightly high deck lid for reduced drag, touch-screen controls, drive-by-wire steering, “cool-glazing” solar glass and a lithium-polymer battery — all possible indicators of future technology from Kia. As a plug-in hybrid, Ray is designed to reach driving distances of more than 50 miles using its electric motor on a single charge, and has a fuel economy rating of more than 202 miles per gallon, and has a total range of 746 miles.

As part of Kia Motors’ EcoDynamics sub-brand, the Ray concept demonstrates a unique vision for eye-catching vehicles with the goal of reducing environmental footprints. Kia models will carry the EcoDynamics badge as they are progressively introduced, and are designed to deliver significant environmental benefits, these vehicles also will retain a sporty design, fun-to-drive performance and a strong appeal for the young-at-heart.

Striking Aircraft-Inspired Exterior Design

EcoDynamics is the overarching design philosophy applied to make the Kia Ray concept efficiently functional and striking in appearance. A lowered mono-volume shape and a strong, curvaceous silhouette gives the Kia Ray concept better aerodynamic properties than taller profile hybrid vehicles. Strong and lightweight materials are used to support the EcoDynamics philosophy starting with a tabbed LED Kia badge covered with a single piece of glass that extends over the hood and another piece of glass that extends from the cowl of the windshield to the rear header to offer occupants a spacious, airy feeling. An illuminated battery charge indicator display is hood-mounted, furthering the Kia Ray concept’s futuristic design. A tapering greenhouse cabin and a longer “tail” improve aerodynamics while reduction of drag is attained through a one-piece, smooth-as-glass, integrated underbody panel, narrow tire width and flush wheel design. Front driving lamps slide back to create openings for better air intake when the gasoline engine is being used and a sliding U-shaped deck-lid extends from the rear of the vehicle at higher speeds for improved coefficient of drag. In lieu of side-view mirrors and door handles, motion-detector cameras are mounted flush with the body for safe lane changing procedures and opening of doors. The result is an airframe on wheels. The front door opening features a forward cutout design for the feet allowing ease of entry. The rear door lines are very purposeful with rear-hinged coach doors, yet stylish because their height and shape improves ingress and egress.

The Ray employs new “cool car” technology, including nano-laminate films and cool-glazing materials applied to the concept to dramatically reduce solar heat and demonstrate how keeping the interior cool will reduce air conditioning loads and greenhouse emissions. When the vehicle is parked in the sun, the solar cells provide a trickle charge that helps operate a cooling fan to reduce interior temperatures.

Light and Airy Interior

Using the natural element of air as the design focus to convey feelings of pure, lightweight, breathable and refreshing, Ray’s interior is comprised of eco-friendly recycled materials in cool white tones to offer the passengers a sense of purity while also reflecting the heat of the sun, keeping the temperature down and reducing the use of air conditioner energy. Front and rear seats, mounted on side sills, create a floating effect with hollowed out elastomeric materials to support body weight, also made of lightweight composite materials.

Fresh and sustainable materials like wool flooring unite to create a simple yet sophisticated and comfortable cabin, with a lightweight touch screen instrument layout featuring touch screen push-button start and gear shift toggle. The center stack features the all-new Kia UVO powered by Microsoft® advanced infotainment system, which provides users with friendly voice- and touch-activated controls for simple management of music files and hands-free mobile phone operation.

Adding to the list of green technology features, Ray also employs the all-new GreenEdge(TM) system by Infinity® Audio, complete with loudspeakers that reduce power consumption and dissipation through lower self heating temperatures with increased acoustic performance, a better synergy between amplifier, speaker and vehicle. The amplifier used also reduces the idle power consumption by 50 percent of current Infinity speakers and employs a lower dissipation design for significant savings in overall weight.

With a focus to reduce overall weight through materials and design, the hexagon/honeycomb shape can be found throughout the cabin, used as a repeated design element while tying the interior theme together. Used also in the door inserts and seats, this lightweight and breathable mesh serves to reduce overall curb weight as well as being a unique design element. Other materials found in the cabin are soft to the touch with a matte finish, including white leather, offering a more luxurious feel while making the interior more inviting and tranquil. The 100-percent earthy mocha wool felt floors add a touch of warmth and also are environmentally friendly by coming from a renewable resource. Adding further to Ray’s green characteristics, the floor mats are incorporated into the design of the floor, greatly reducing the amount of material used.

Hybrid Architecture

The Ray Concept is designed to be powered by an all-aluminum 153-horsepower Gasoline Direct Injected (GDI) 1.4-liter engine mated to a permanently-engaged fixed ratio Continuously Variable Transmission (CVT), used in combination with a 78kw electric motor. Depending on driving conditions, power is sent to the wheels from the gasoline engine, the electric motor, or both together. The Ray concept is front-wheel drive with a four-wheel independent suspension.

Furthering EcoDynamics innovation, the Ray concept’s advanced system is equipped with an engine-power saving alternator management system and a toggle gear-shift up/down indicator to encourage economical driving. Custom-designed low-rolling resistance with a hexagon pattern, narrow 20-inch (195/50R20) tires also improve Ray’s efficiency.

Source: Kia Motors America