Ford is giving Facebook users the chance to take a road trip in the all-new Focus Electric before the car is available in most markets and without even having to step away from their computers.
Called “Plug N Play in Electric City with the 2012 Focus Electric,” the Facebook-based game gives the user and four of his or her friends the ability to take a short trip in a virtual version of the car using Mapquest mapping data to calculate how far different destinations are in proximity to charging stations along the way.
“This is a great way for consumers to both have fun and learn about the new Focus Electric at the same time,” said Chad D’Arcy, Focus Electric marketing manager. “We want to offer people the opportunity to experience the car now, especially those on Facebook who have supported us for so long.”
The trip provides a glimpse into just some of the technologies and features of Focus Electric, rated America’s most fuel-efficient five-seat passenger vehicle and certified by the U.S. Environmental Protection Agency to offer the equivalent of 110 miles per gallon (MPGe) city, 99 MPGe highway and 105 MPGe combined. Read the rest of this entry »