Car Blog

With its high-performance styling and head-turning co-star, the FIAT brand’s first 60-second social media spot promoting the new 2012 Fiat 500 Abarth has seduced more than 1 million YouTube viewers in just one week.

The digital spot titled “Seduction” made its debut at the 2011 Los Angeles Auto Show to hundreds of journalists and then was posted to the FIAT brand’s YouTube site. Without having ever been aired on television or cable networks, it has rapidly spread through the web and gained global attention. It represents the unique characteristics of the Fiat 500 Abarth as a sensual and strikingly stunning model and takes a peak at what happens the first time a customer encounters the race-ready vehicle. The spot ends with a sexy and edgy message, “The Fiat 500 Abarth. You’ll never forget the first time you see one.”

“The FIAT brand is thrilled to learn that our spot has captured the attention of so many people across the globe,” said Olivier Francois – Head of FIAT Brand and Chief Marketing Officer, Chrysler Group LLC. “What was created as video introduction for the Fiat 500 Abarth’s U.S. debut is gaining global momentum and becoming news in its own right. Indeed, it’s become a seductive way to maintain excitement and increase awareness for our newest model.” Read the rest of this entry »

‘Best of the Year’ Award from Motor Press Guild Praises Kbb.com’s 2010 Ford F-150 Raptor Video; Latest in Collection of Accolades Mounting for Kbb.com’s Informative, Entertaining Videos

Kelley Blue Book  announces that kbb.com’s popular 2010 Ford F-150 Raptor video recently won the ‘Best Audio-Visual’ award during the 2010 Dean Batchelor Awards from the Los Angeles-based Motor Press Guild (MPG), the largest automotive media association in North America.

The lauded video, first published to both Kelley Blue Book’s kbb.com and the company’s YouTube channel in April 2010, details the nine things one should definitely do behind the wheel of the Ford F-150 Raptor.  The title of the video – 2010 Ford F-150 Raptor:  On Land, Through Water, In the Air – suggests the adventurous visual treat revealed by kbb.com Video Road Test Editor Micah Muzio and contributing videographer/video editor Michel Delano during the five-minute feature video.

“The Ford F-150 Raptor is without a doubt the most exciting pickup truck we’ve ever driven, and we wanted to show our kbb.com video enthusiasts a sampling of the extreme fun they could have in this hardcore Baja-style trophy truck,” said Kelley Blue Book’s Muzio.  ”We are truly honored to be recognized by our automotive journalism peers for the video we created for kbb.com to showcase the off-road masterpiece that is the 2010 Ford F-150 Raptor.” Read the rest of this entry »

swiftcover.com, the UK’s only online insurance company, is launching a major GBP25 million advertising campaign fronted by 70′s rock icon Iggy Pop. Launching Sunday, 4 January 2009, the new campaign marks a step change in car insurance advertising.

Created by advertising agency MWO, the campaign launches swiftcover.com’s new strategy “Get a Life”, using Iggy Pop to highlight the time saving hassle-free service provided by the wholly online insurance company. In the ads, Pop will be embracing his “online life” and how it provides efficiencies and cost savings to enable consumers to “Get a Life”.

One execution of the TV advert underlines the convenience of safely storing documents online, with Iggy reminiscing that he hasn’t seen his birth certificate for years. Another focuses on the time saved using swiftcover.com’s service, particularly the ability to request a quote in 60 seconds.

Media has been planned by Spark Media and Steak Media, and includes TV, radio, outdoor and digital advertising, along with swiftcover.com’s new sponsorship of Sky’s 2009 Sci-Fi season.

Tina Shortle, marketing director at swiftcover.com, said, “The new campaign is an exciting step for swiftcover.com and one which we think will create great stand out in this highly competitive marketplace. As the only online insurer, we feel this new and unique approach reflects our positioning as a young and innovative company.”

Tim Mortimer, managing director at MWO said, “The insurance market is not known for great advertising, and we took the opportunity to change that. Our online lives can give us the ability to run our lives better and more efficiently. I don’t think anybody has explained this properly through a big advertising strategy, until now.”

Source: Swiftcover.com

According to Automotive News, the ultra-luxurious convertible BMW Z9 is scheduled to make its official debut at the Shanghai Auto Show on April 22nd, 2007.

12 tips to pay less in auto insurance. Some unexpected factors play a role in how much you pay in premiums.

With automobile insurance costs on the rise, it pays to periodically review your insurance costs and coverage to make sure it is the best deal for your current situation. The strategies presented below will generally position you for the best auto insurance deals.

Read more about  Reduce Your Auto Insurance Premium